A former BBC war correspondent has been forced to spend £62,000 of her own money after being refused NHS treatment for multiple sclerosis.
Caroline Wyatt, 49, flew to Mexico for groundbreaking therapy for her crippling neurological condition.
The only glimmer of hope was the possibility that she could benefit from a ‘haematopoietic stem cell transplantation’ – a potentially life-changing treatment which is offered to some sufferers on the NHS.
Today, however, I need to up my game because I’m meeting skincare guru and beauty blogger Caroline Hirons.
The woman who says: ‘When I meet someone I see their skin first.’Mercifully, Caroline turns out to have a face-to-face policy of keeping her thoughts to herself. No, she’s a 46-year-old mum of four who started out as a Saturday girl on the Aveda counter at Harvey Nichols.
Yes, there are younger beauty bloggers with more followers out there, but Caroline’s readers buy. When Caroline recommended Pixi’s Glow Tonic in November 2012, it sold out, and the brand still can’t keep up with demand.
‘At Pixi we talk about “the Caroline effect”,’ brand creator Petra Strand tells me.