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As online dating businesses continue to adapt with the ever-changing markets, technology, and needs of its consumers, so does advertising.

Although direct response marketing is not a new means of marketing, it’s one that must quickly adapt to be the most cost-efficient and produce the best possible ROI.

Online dating marketing with Koeppel Direct enables businesses to create specific, measurable goals, which can be tested, optimized, and adjusted to meet the demands of its audience.

“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.

Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.

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